Miss N

SXSW Day 5 – Of Hipsters and Nerds


I was told about this – how SXSW would change when the music portion of the festival began; how the tech nerds and start-up geeks would be replaced by the hipsters and rockstars as the cool kids of Austin; how the open bar would now become a cash one (thanks to the shrinking size of the industry). Last night, as Interactive wrapped up and Music began, the two worlds collided on the streets of downtown Austin, making for quite the interesting narrative. Nowhere was this more evident that at the closing party for Interactive, hosted by mediatemple, where Twin Atlantic, M Ward, Kasabian and Miike Snow performed.

Miike Snow

Kasabian surely won over a whole bunch of new fans with their brand of British rock. While they’re due to headline the Reading and Leeds Festival in August in the UK alongside the likes of The Cure and Foo Fighters, their presence in America is still growing. I overheard so many people in the crowd turn to the person next to them, asking “who is this band?!” The buzz around them carried through onto the streets afterwards – as it did for Miike Snow, the Swedish indie pop group. What a fantastic show – slick yet full of passion. It had me bouncing right onto the streets – past all the hipsters and nerds.


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