Featured Film Miss N

A Ghost Story Becomes a Ghost Store

26
Ever since Sundance earlier this year, the song I Get Overwhelmed by Dark Rooms has been on high rotation on my list of favourite songs. In the film, Casey Affleck plays a music producer who makes this track and then plays it for his wife, Rooney Mara. The images of him giving her his headphones to let her in on his creation is one of the intimate moments they share during the film – before he dies in a car accident. The film only plays snippets of it, but they were enough to burrow into my mind and come along with me when I left the cinema, and Utah itself. For me, the song was one tangible thing to hold onto after seeing the film, which is about all things intangible.

 

At its basic premise, after he dies, Affleck’s character becomes a ghost, who haunts the house he and his wife lived in. It’s such a simple premise that the ghost even looks like one a little kid would dress up as. A big, thick sheet, with two eyes cut out – no fancy film tricks at play. And yet the sheet acts as a blank canvass for director David Lowery’s meditation on life – on love and time and memories and hardships and joy.
I struggled to describe this film then, and I still struggle somewhat now. I remember walking out the cinema and bumping into a friend who didn’t like it, and I physically had to turn away from her because I couldn’t bear to hear that she didn’t get it. I had such a visceral response to this film – in as much as it is an ephemeral film. It’s the kind that needs to be experienced to be appreciated – in a way, to let the spirit of it take hold of you. Its final moment quite literally took my breathe away.
But it remains a film made up of things hard to describe, hard to grab a hold of. That the film’s distributor A24 has created A Ghost Store, in a small building on NYC’s Lower East Side, feels like a way to make the intangible a little less so. I do feel the mini-ad for the store does somewhat give away a little of the film’s magic, but it’s nonetheless a memorable experience to take part in – and, just like experiencing the film, very personal. You go in and literally “get fitted” for a sheet of your own, by answering questions. It’s a clever way for the film to team up with a brand, yes, but it’s also a great way to build up anticipation ahead of the film’s release, when it comes to life on big screens across cinemas.
Me, “checking out” the store.

A Ghost Store is currently open in NYC and you can find out more about visiting it here. In the meantime, the film comes out July 7th. 

26 comments

  1. Hello my loved one! I wish to say that this article is amazing, great written and come with
    almost all significant infos. I’d like to see extra posts like this .

  3. You’ve made some really good points there. I checked on the net for more
    information about the issue and found most people will go
    along with your views on this site.

  4. Hey there! Do you know if they make any plugins to assist
    with SEO? I’m trying to get my blog to rank for some
    targeted keywords but I’m not seeing very good success.

    If you know of any please share. Kudos!

  5. What i don’t realize is in reality how you are no longer actually much more neatly-favored than you might be now.
    You’re very intelligent. You recognize therefore significantly relating to this matter, produced me
    for my part imagine it from numerous numerous angles.
    Its like women and men are not involved except it’s something to
    do with Girl gaga! Your own stuffs outstanding. Always deal
    with it up!

  6. Hi there! I know this is kinda off topic however I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest
    authoring a blog post or vice-versa? My blog goes over a lot of the same subjects as
    yours and I believe we could greatly benefit from each other.
    If you’re interested feel free to send me an email. I look forward to hearing from you!
    Terrific blog by the way!

  7. Hi there! This post couldn’t be written any better! Reading this post reminds me of my old room mate!
    He always kept talking about this. I will forward this
    article to him. Fairly certain he will have a good read.

    Many thanks for sharing!

  8. Right here is the right webpage for anyone who hopes to find
    out about this topic. You know so much its almost hard to argue with you
    (not that I personally will need to…HaHa). You definitely
    put a fresh spin on a subject which has been discussed for decades.
    Great stuff, just wonderful!

  9. Greetings I am so thrilled I found your web site, I really
    found you by mistake, while I was looking on Yahoo for something else,
    Anyhow I am here now and would just like to say
    many thanks for a tremendous post and a all round enjoyable blog (I also love the theme/design), I don’t
    have time to read it all at the minute but I have saved it and also added your RSS feeds, so when I have time I will be
    back to read a great deal more, Please do keep up the awesome b.

    games ps4 185413490784 games ps4

  12. Howdy! This is kind of off topic but I need some advice
    from an established blog. Is it very hard to set up your own blog?
    I’m not very techincal but I can figure things out pretty quick.

    I’m thinking about setting up my own but I’m not sure where to begin. Do you have any points or suggestions?
    Cheers

  15. I do agree with all the ideas you’ve presented in your post.
    They’re very convincing and can definitely work. Nonetheless, the posts
    are too quick for novices. May just you please prolong them
    a little from subsequent time? Thanks for the post.

  16. Amazing blog! Is your theme custom made or did you download it from somewhere?

    A theme like yours with a few simple tweeks would really make my blog stand out.
    Please let me know where you got your design. Many thanks

  17. Hi! I could have sworn I’ve been to your blog before but after going through many of the posts I realized it’s new to me.

    Anyways, I’m certainly pleased I came across it and I’ll be book-marking
    it and checking back regularly! asmr 0mniartist

  18. I have been browsing online more than 4 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In my opinion, if all webmasters
    and bloggers made good content as you did, the net will be much more useful than ever before.

  19. Have you ever thought about creating an e-book or guest authoring on other websites? I have a blog based upon on the same subjects you discuss and would really like to have you share some stories/information. I know my visitors would value your work. If you’re even remotely interested, feel free to send me an e mail.

  20. I’ve been exploring for a little for any high quality articles or weblog posts on this kind of area .
    Exploring in Yahoo I at last stumbled upon this site. Studying this info So
    i am satisfied to convey that I’ve an incredibly just right uncanny feeling I found out exactly what I needed.
    I so much certainly will make certain to do not put out of your mind this website and give it
    a look regularly.

  22. What’s up, the whole thing is going fine here and ofcourse every
    one is sharing information, that’s really fine, keep up
    writing.

  23. Nice post. I was checking constantly this blog and I am impressed!
    Extremely helpful info particularly the remaining section :
    ) I maintain such information a lot. I was seeking this certain info for a very long time.
    Thanks and best of luck.

  24. I am no longer sure where you’re getting your info, but great topic.

    I must spend some time studying much more or understanding more.

    Thank you for fantastic info I used to be on the lookout
    for this information for my mission.

  25. Hi there! Do you use Twitter? I’d like to follow you if that would be okay.
    I’m undoubtedly enjoying your blog and look forward to new
    posts.

Leave a Reply

Your email address will not be published.