The song You’re The Voice, sung by Australian artist John Farnham in 1986 has been used in a number of pop culture references, from the film Hot Rod to the soundtrack for a Grand Theft Auto video game, but I think its use in the SHOUT SA campaign will be its most powerful, if not more effective. Some of the biggest names in South African music have come together to record this as the 2012 anthem for the crime-fighting initiative.
Watching this video brought tears to my eyes. The emotions associated with crime are deep and affecting. I was there for the launch in 2010 when musicians Kabelo and Danny K spoke about coming together to create SHOUT after the murder of reggae icon Lucky Dube in 2007. Since then, the initiative has grown, and now offers an app where people can make contact with emergency services and be directed to the nearest police station, hospital or fire station anywhere in the country, and also report a crime, its location, date and time. The possibilities for this to provide knowledge about crimes and crime patterns is incredibly valuable.
Produced by Danny K and SAMA-winning producer Crighton Goodwill, the song features some of my favourite South Africans, drawn from a wide range of music genres. Hugh Masekela, HHP, Judith Sephuma, Prime Circle, Die Heuwels Fantasties – they’re all still SHOUTing.
To download the song and find out more, head over to Shout SA.