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Here I Come, South by Southwest!


 
I don’t know what I’m more excited about.

This…
 

 
Or this…

Or this…
 

 
Or – recently announced – this…
 

Suffice to say, I’m excited by all of it. This will be my first time heading to Texas, and my first time covering the South by Southwest Festival – all three portions: Interactive, Film and Music. For years I have wanted to cover this event. It’s always been a hub of future trends in all of those three areas and I am keen to see for myself just how it all comes together. In the past, social media applications like Twitter and Foursquare have exploded there. Oscar-winning movie The Hurt Lockermade its debut there. Bands like Foo Fighters surprise people there, and even John Mayer and Hanson got their boost there too.

So I’m looking forward to taking it all in. But I’ve heard it can get pretty crazy out there, so I’ve done my best to prepare and read up before-hand on knowledge needed before arriving. Like, trying not to suffer from FOMO, thinking that the party you’re at is not as good as the one where Ashton Kutcher is bar-tending. It probably isn’t, but that shouldn’t let you not enjoy the moments unfolding in front of you. Or the gem of info I found useful, try to stick to rule of 3′s – plan the three major things you want to do each day and don’t sweat the small stuff.

I have a lot to cover as I’ll be going in on all three aspects of the event – film, interactive, music. Each one itself is intense, mix them among each other and the challenge – it is on!

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